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Movimento Bandeiras Brancas: Leave a legacy. Be an organ donor.
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Pereira & O’Dell São Paulo has launched a new print campaign for The Movimento Bandeiras Brancas (White Flags Movement), known for its communication actions for peace, and in this campaign, organ donation. The concept of the campaign: “Leave a legacy. Donate Organs” is illustrated by the work of German artist Gesine Marwedel who takes bodypainting to a new level by using the natural shapes of the human form to literally bring her work to life.
The message is simple “Leave a legacy. Be an organ donor. Notify your family, or legal guardian, that you would like to be a donor.”
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