Outdoor ad: Arla Protein: Launch of Arla Protein quark

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Sometimes a hiphop star and word play can be the answer. 358 Helsinki client Arla wanted to launch their product Arla Protein a quark with 20 grams of protein with a bang. The hiphop-musician and judge in the popular Voice of Finland tv-show, Elastinen, was chosen as the face of the campaign. The copy Ela taysilla is a word play on his nickname "Ela" and the sentence "live fully.' The campaign has been a pr and sale success. Elastinen's numerous Instagram and Facebook followers also enthusiastically took part in spreading the word.

Arla is a global dairy company selling dairy products.