MJW, Sydney has released its first campaign for new client Valvoline, that pays tribute to horsepower and its effect on man. With every grunt of the engine, modern man is taken back … read morefurther to his primal self. Only when he emerges from his high-powered car does he go back to being a regular guy.
Directed by Primo's Nico Perez Veiga, the film is set to the classic tune Mannish Boy, re-recorded for this project by Massive Music.
The film will run on TV and in cinemas, integrated through press, outdoor, POS, digital, experiential and social, including a music video for the full length version of the track.
The campaign serves to strengthen Valvoline's status in synthetic oil by reinforcing the horsepower superiority of Synpower.
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