Valvoline: Man like Horsepower

MJW has released its first campaign for new client Valvoline, that pays tribute to horsepower and its effect on man. With every grunt of the engine, modern man is taken back further to his primal self. Only when he emerges from his high-powered car does he go back to being a regular guy.

The campaign serves to strengthen Valvoline's status in synthetic oil by reinforcing the horsepower superiority of Synpower.