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IBM: Apps Made With Data
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The creation of the campaign was no small feat for IBM, Ogilvy and the other creative partners. Directors Jesse Dylan, Joe Pytka and Doug Pray were dispatched around the world to countries including the U.S., Mexico, China, Japan, The Netherlands and more, to shoot the spots. Principal shooting was intended to run from March 10-25, however, as the ideas and creative stories continued to evolve, the directors and editors were shooting and editing content up until the first day of the tournament, April 9. To view the other 60 spots go to https://www.youtube.com/user/IBM.
Chief Operating Officer, Ogilvy East: Lou Aversano Related |
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