 |
Top 6: April 30th 2014
Tv
VH1: I will surviveTop 6: April 30th 2014
VH1’s main target is the young people of this world, so it seemed appropriate to take on a social issue that deeply affects them.The idea of the campaign is to raise awareness about bullying, speaking directly to those "cool" kids who watch the channel. In order to reach them, Del Campo Saatchi & Saatchi Buenos Aires knew they had to do something really original that corresponded to the personality and idiosyncracy of the brand and, more importantly, spoke a language that young people could relate to.
Agency Producers: Andy Gulliman / Felipe Calviño / Adrian Aspani Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
