TV ad: Axe Body Spray: Soulmates

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Top 6: April 30th 2014

Here's the new Axe campaign from BBH London that supports the re-launch of the new Axe product range. 'Soulmates' is based on the idea that the new, upgraded AXE allows guys to transform their fortunes and make their own fate in a way that wasn't previously possible.

Category Cosmetics & toiletries
Client Axe
Agency BBH London
Production Biscuit Filmworks
Country United Kingdom
Uploaded 24 April, 2014

Credits

Director
Tim Godsall
Executive Creative Director
David Kolbusz
Creative Director
Gary McCreadie
Creative
Matt Fitch
Creative
Mark Lewis
Producer
Chris Watling
Producer
Rick Jarjoura
Executive Producer
Orlando Woods
DoP
tim hudson

Other credits

BBH Interactive Art Director: Vinny Olimpio

BBH Strategic Business Lead: Ngaio Pardon

BBH Team Director: Heather Cuss

BBH Team Manager: Amy Forster

BBH Strategy Director: Agathe Guerrier and Tim Jones

BBH Strategist: Shadi Sarreshtehdarzadeh

BBH Assistant Producer: Vaia Ikonomou

Post Production: Electric Theatre Collective

Editor/Editing House: Rick Russell / Final Cut

Sound Design and mix - Raja Sehgal @ Grand Central Recording Studios

Additional Track Laying / Sound Design - Miles Kempton @ Grand Central Recording Studios

Music Supervision: The Most Radicalist Black Sheep Music / Leland Music

Music Production: Leland Music

Axe Body Spray: Soulmates

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Axe Body Spray: Soulmates

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