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Direct Marketing
Brightening Face Care: Brightening Reminders, InvitationThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To promote Burt’s Bees’ “Brightening Face Care” line, clinically proven to brighten skin in eight weeks, consumers are invited to download to their calendar an eight-week series of humourous, Burt’s Bees-branded “appointments.” Campaign consists of one emailed “invitation,” followed (for those who accept) by 8 fictitious, weekly “appointments” to go on their digital calendar. It is believed to be the first use of a digital calendar as an ad medium. Agency: Baldwin&, USA.
Digital Project Manager: Tonya Martin |
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