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Direct Marketing
Brightening Face Care: Brightening Reminders, Week 1
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To promote Burt’s Bees’ “Brightening Face Care” line, clinically proven to brighten skin in eight weeks, consumers are invited to download to their calendar an eight-week series of humourous, Burt’s Bees-branded “appointments.” Campaign consists of one emailed “invitation,” followed (for those who accept) by 8 fictitious, weekly “appointments” to go on their digital calendar. It is believed to be the first use of a digital calendar as an ad medium. Agency: Baldwin&, USA.
Digital Project Manager: Tonya Martin Related |
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