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Top 6: May 14th 2014
Outdoor
CANAL+: Despicable Me 2
Top 6: May 14th 2014
Canal+ is dedicating its new outdoor campaign to movie lovers.
In recognition of the Cannes Film Festival and the channel’s upcoming specially- planned quality line-up of cinema programming, BETC Paris created a new series of posters for CANAL+ centered on the films the channel will soon be airing. The "+" identity of Canal takes on a whole new dimension, becoming the foundation of this graphically minimalist campaign. The campaign itself will serve as a game for the public, as they will have to decrypt the collection of movie posters. A fun and colorful challenge, the posters will appear throughout the city, in 4/3, bus shelters and « street » posters.
AGENCY MANAGEMENT: Bertille Toledano Guillaume Espinet Elsa Magadoux Hugo Chavanel Also best this week |
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