Interactive ad: Adote Um Vira Lata: The Follower Dog

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A great interaction experience to incentive pet adoption. While reading a digital tablet magazine, the readers reached an article about dog adoption. After that, one of the dogs from the article became alive and started following the readers through different articles. Also, they could interact with him in various ways. Not only did we demonstrate how smart and fun these dogs can be, but also we created a short bond between the dog and the reader before asking him to adopt it.