 |
Tv
Ikea: Carousel
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The second ad in IKEA's "the wonderful everyday" campaign, 'Carousel', directed by Keith Schofield through Caviar, is a dizzying and entertaining showcase of their latest kitchen goods.Created by Mother London, the 60-second spot features an every day family who manage to work together carrying out their daily tasks harmoniously even in a revolving kitchen, thanks to IKEA's practical products. The ad, set to the upbeat track "This Head I Hold'
by Electric Guest, was filmed on a complex rotating rig and required skilful choreography. It was then up to The Mill to refine each shot and add a crisp spring feeling in the grade.
• Agency: Mother London Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
