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Outdoor

Coimbra Padlocks: The Locked Posters


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Posters were created by Dim&Canzian, Sao Paulo with illustrations of different characters and used the padlocks to separate them from their worries. Literally. Printed on lycra, the posters had elasticity enough to be pinched by our actual padlocks, physically separating the two sides. They were then installed in places where there's usually no product or communication: the aisles. So everytime a costumer would enter an aisle, he could see the poster and the padlock right over his head.
Credits Other credits

Chief Media Officer: Marcio Canzian

Case Study Director: Marcello Bartz

Film Photographer: Eder

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