Outdoor
Coimbra Padlocks: The Locked PostersThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Posters were created by Dim&Canzian, Sao Paulo with illustrations of different characters and used the padlocks to separate them from their worries. Literally. Printed on lycra, the posters had elasticity enough to be pinched by our actual padlocks, physically separating the two sides. They were then installed in places where there's usually no product or communication: the aisles. So everytime a costumer would enter an aisle, he could see the poster and the padlock right over his head.
Chief Media Officer: Marcio Canzian |
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