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Jack Daniel's Tennessee Honey: Backyard
Arnold Furnace has launched a new campaign for Jack Daniel's Tennessee Honey. The creative spark for the campaign came from the unlikely similarity between a crowd of people and a cluster of bees at a particular distance, scale and colour. Each execution features a huge pack shot that appears to have attracted a swarm of bees as if to a honey pot. However, on closer inspection you soon see that they're not bees at all but hundreds of party goers kicking the night off in style. All summed up by the line 'Draws a crowd'. Agency: Arnold Furnace
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