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Web Film
Huffy: Amy/Dry CleanerThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The largest sales barrier for adult women's bicycle, is moms' lack of time. In unscripted, online "surprise" videos, 2:30-4:00 long, a 10-year-old kid gets unsuspecting moms strangers to go for a ride. A mom can be "too busy" for a bike, but for a kid? Supporting print depicts moms on bikes as escaping from their work and chores. And a related Facebook giveaway sweepstakes encourages moms to share humorous, hand-lettered, photo-illustrated bike/life tips that support making time for a bike ride.Agency: Brunner
Cameraman: Greg Frank |
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