Huffy: Hooky

Note to BAoTV:
Credits for Print are different from those for Online Social and Online Videos.

The largest sales barrier for adult women’s bicycle, is moms’ lack of time. Print depicts moms on bikes as escaping from their work and chores. Supporting unscripted, online “surprise” videos, 2:30 – 4:00 long, a 10-year-old kid gets unsuspecting moms—strangers—to go for a ride. A mom can be “too busy” for a bike, but for a kid? And a related Facebook giveaway sweepstakes encourages moms to share humorous, hand-lettered, photo-illustrated bike/life tips that support making time for a bike ride.