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Top 6: June 11th 2014
Outdoor
Sealord: Smoked Salmon BillboardTop 6: June 11th 2014
Saatchi & Saatchi New Zealand has set fire to a specially constructed Manuka wood billboard to launch Sealord's new range of hot smoked salmon. The unique hoarding was constructed using real Manuka wood branches and later set ablaze on a private farm in Clevedon to replicate the traditional smokehouse process used by Sealord. The salmon is produced with brothers Joe and Gavin Kouwenhoven who have been smoking seafood the old fashioned way in their kilns in West Auckland since 2000. It is the only nationally available traditionally smoked salmon range in the country.
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