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Weet-Bix: Dream Day
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Saatchi & Saatchi New Zealand bring two iconic and much loved Kiwi brands together in this spot for Weet-Bix. Bailey Paki, a rugby-mad kid, wakes up to find a group of All-Blacks at his breakfast table. His dream day gets even better when he goes outside to find that in the early hours of the morning, his family and friends have transformed his backyard into a rugby field.
Weet-Bix has a long-standing relationship with New Zealand Rugby being The Official Breakfast of the All Blacks and has also supported young New Zealanders' quests for achievement for many years. The 2.40 minute film of Bailey’s dream day was aired during a primetime commercial break. Agency: Saatchi & Saatchi NZ
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