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Bankwest: Mobile App
Iconic comedy legend John Cleese stars in a new Australian campaign for Bankwest Retail and Business. Co-written with Cleese, the campaign highlight the ways Bankwest are on a mission to make banking easier. He appears as a cantankerous customer, always suspicious of the bank's motivations, until eventually won over by Bankwest staff member Katie. The campaign, via Host Sydney, reflects some of Cleese's own personal issues with banks and, in particular, their attitudes towards customers.
Broadcast Production Director: Kaija Wall Related |
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