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Top 6: October 3rd 2018
Interactive
Bankwest: Bank Less Social Campaign LaunchTop 6: October 3rd 2018
Throughout Australia, people have strong opinions about banks. So, to leverage the new ‘bank less’ creative platform for Bankwest, we hijacked the social conversation people were having. To do this, we overlayed negative footage of comments about banks with animated faces sarcastically saying positive comments about banks. For Bankwest, the message is clear – until everyone is obsessed with Banks, a little less of them will go a long way.
Agency: The Brand Agency
Chantelle Cox, Senior Marketing Manager, Social Also best this week |
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