Have you ever driven an electric vehicle before? Lots of people don’t know how smooth and relaxing the experience actually is. It’s for this reason that Renault has turned to YouTube … read more‘brain massage’ trend, ASMR, in its latest campaign to give online audiences the variety of sensations of driving electric vehicle, Renault ZOE, the most sold electric car in Europe since its launch. Created by The Loft, Publicis Conseil, the campaign triggers ASMR sensations through the sounds elicited through the ZOE’s features: driving mode, electric plug, leather seating and more. The campaign aims to introduce a new community to ASMR through a short ZOE x ASMR teaser video, as well as engaging the ASMR YouTube community through a 15-minute extended experience. Renault and The Loft collaborated with ‘ASMRtist,’ ASMR Zeitgeist, to create the videos, as well as a series of supporting assets.
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