2018 Ford Mustang: Ultimate Mustang

Ford Australia has launched an industry leading innovation, showcasing the iconic Ford Mustang through an exciting collaboration with Instagram and Facebook. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans and appealing to a broad audience of design lovers and image conscious consumers, Ford Australia and partnering agencies, including GTB, Infinity Squared and Facebook’s Creative Shop, developed a unique and interactive product experience across Facebook and Instagram.