TV ad: Steinlager Pure: Born to defy

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Top 6: July 9th 2014

Steinlager Pure has launched a sponsorship of an incredible 15 time world record holding New Zealander - William Trubridge - with a moving national ad campaign via DDB New Zealand. Trubridge is a world champion free diver based in the Bahamas, who pushes himself to extreme limits of physical and mental endurance and holds the current world record for an unassisted free dive.

Category Drinks, alcoholic
Client Steinlager
Agency DDB Aotearoa
Production Robber's Dog
Country New Zealand
Uploaded 7 July, 2014

Credits

Director
Adam Stevens
Executive Creative Director
Shane Bradnick
Creative Director
Chris Schofield
Producer
Helen Hendry
Art Director
James Conner
Copywriter
Christie Cooper
Copywriter
Guy Denniston
Executive Producer
Mark Foster

Other credits

Group Account Director - Scott Wallace

Senior Account Manager - Jonathan Rea

Head of Planning - Lucinda Sherborne

Planning Director - Rupert Price

Agency Executive Producer - Judy Thompson

Agency Producer - Rosie Grayson

Client:

Marketing Director - Craig Badlie

Category Director - Ben Wheeler

Senior Brand Manager - Michael Taylor

Assistant Brand Manager - Alison Futcher

DOP: Pete Zuccarini

Post Production: BLOCKHEAD

Editor: Tim Mauger

Colourist: Vincent Taylor

Online: Stefan Coory

Composer: Cam Ballantyne

Sound Mix: Jon Cooper

Steinlager Pure: Born to defy

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Steinlager Pure: Born to defy

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