Top 6: July 23rd 2014
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Kids Co: See The ChildTop 6: July 23rd 2014
The campaign for Kids Co highlights the startling fact that a significant number of children in the UK an estimated 1.5 million of them are suffering neglect and abuse every day. They cannot change their situation as they do not have a voice they cannot vote and they cannot petition for change. The vision for the campaign is to mobilise the public and generate outrage that the system is simply not fulfilling its duty in protecting the most vulnerable group in society by driving people to sign a petition to change the system. The Kids Co campaign film is directed by Chris Palmer and tells the story of a vulnerable child's life from the child's perspective. Agency: AMV BBDO, London
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