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Top 6: July 23rd 2014
The campaign for Kids Co highlights the startling fact that a significant number of children in the UK an estimated 1.5 million of them are suffering neglect and abuse every day.
… read moreThey cannot change their situation as they do not have a voice they cannot vote and they cannot petition for change. The vision for the campaign is to mobilise the public and generate outrage that the system is simply not fulfilling its duty in protecting the most vulnerable group in society by driving people to sign a petition to change the system. The Kids Co campaign film is directed by Chris Palmer and tells the story of a vulnerable child's life from the child's perspective. Agency: AMV BBDO, London
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Credits
Other credits
Social Community Manager: WILL KENNEDY
Studio and Retouching: EMMA VINCENT-PAGDEN, MARK DEAMER
Project Management: RACHEL ARDEMAN, CAROLINE WHALE
AMV Post Production: BEA BOWDEN, TOM SORBIE
AMV Art Production: HANNAH JONES
AMV Business Affairs: MAXINE THOMPSON, MATHILDA MILLIN READE
Media Agency: MINDSHARE
PR Agency: FISHBURN
Digital Agency: LEAN MEAN FIGHTING MACHINE
Production Co. Producer: RUPERT SMYTHE
Post-production Company: THE MILL
Audio Post-production: WAVE
JANE CALDWELL (DIRECTOR OF PUBLIC ENGAGEMENT)
LAURENCE GUINNESS (HEAD OF CAMPAIGNS)
ANNA BUTTERWORTH (CAMPAIGNS AND MARKETING)