Dentsu Aegis Network has launched Toyota's first completely digitally-led campaign, Wakudoki, across eight Asia-Pacific markets - India, Indonesia, Malaysia, Pakistan, Philippines, … read moreSingapore, Thailand, and Vietnam to cultivate a youth fan base for Toyota. Featuring popular Japanese dance group World Order, the first installment of the campaign - a dance video titled "Jungle Wakudoki" - garnered over 200,000 views on YouTube within a few days of going live. The Wakudoki Dance Contest invites users to record a video of themselves dancing to the original music, and upload it. Users may access the contest via the campaign website or a mobile application available in both Android and iOS stores. In addition a tutorial, featuring motion-sensor technology, offers beginner dancers simple instructions to complete the dance. The most viewed video uploaded in each country will win a set of Beats by Dre earphones. The grand winner in each country will win a trip for two to Tokyo.
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