Interactive ad: Amnesty International Hungary: Kiss Against Homophobia

View hi-res

Top 6: August 6th 2014

Send a kiss! so that everyone may do so freelyAmnesty International Hungary launches its "Kiss Against Homophobia" initiative. The goal is to have more and more people share the notion that everyone, regardless of gender identity or sexual orientation has the right to love anybody of any sex.
The DDB Budapest advertising agency developed a unique website for the human rights organization to help collect 365 kisses until the 11th of October, the International Coming Out Day, to demonstrate that on every given day of the year we must stand against prejudice and stigmatization.

To join the initiative a puckering, side-profile picture should be uploaded to or taken at www.szabadacsok.hu or www.kissagainsthomophobia.com. The pictures will be randomly paired with other uploaded images showing someone of the same sex, as if the two were kissing. With this virtual kiss, those who join can demonstrate their support for the “Kiss Against Homophobia” initiative.

For further information: Judit Rónai, +35 70 940 1043, media@amnesty.hu