Radio ad: Beat Bowel Cancer Aotearoa: Bums Are Full Of Surprises

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Top 6: December 3rd 2014

New Zealand has one of the highest death rates from Bowel Cancer in the developed world. It kills as many Kiwis every year as Breast and Prostate Cancer combined and yet, half of all New Zealanders are not aware of the symptoms of Bowel Cancer. If detected early enough, there is a survival rate of 75%.
To raise awareness of this problem, Whybin TBWA DAN Auckland wanted to remind New Zealanders that our bums are unpredictable. Whether it's passing wind at a dinner party, or making a mad dash for the toilet after eating something you shouldn’t have. We just can't control them. Bums are full of surprises. But the biggest surprise of all is Bowel Cancer.
So we created radio spots inspired by audiobooks in which people mess up in serious situations by farting.