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Top 6: December 3rd 2014
Radio
Healthcare Sponsorship: Blue September 2014Top 6: December 3rd 2014
Blue September, the men’s cancer charity, kicks off its second year advertising in Ireland with a fully integrated and interactive awareness and donation-driving campaign. Centred around a bespoke ‘Keepy Uppy’ online game, the ads urge the public to ‘keep up the fight against men’s cancer’ by playing the game, making a donation and challenging friends to do the same through social media. The game itself is at blueseptember.ie and the campaign is in association with Vhi Healthcare.
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