Semen Tiga Roda: Uji Kokoh

Indocement is the market leader in the category. At this stage the brand needed to strengthen the leadership by tapping the younger generation and convince them that the brand is unquestionably strong. Fortune Jakarta developed a full campaign "Uji Kokoh" in 3 stages: Teaser, Launch and maintaining ads using all medium ATL, Activation, build community & Digital