Interactive ad: Semen Tiga Roda: Arena Uji Kokoh

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Semen Tiga has been proclaiming their tagline as the strong and trusted cement in Indonesia. However, audiences need to be assured and experienced the meaning behind the tagline. Further, Semen Tiga Roda need to leverage their brand awareness towards youth market. Fortune Indonesia produced a synchronized smartphone and PC Race Game called “Arena Uji Kokoh”. In this game, we invite audiences to drive a car and smash it to the wall and experience the strong cement of Semen Tiga Roda. Result :During this activity period, the campaign generates 4045 participants, 20,4 million reach, 76,5 million exposures on social media, 110, 234 web traffic.

Category Home appliances & furnishings
URL http://www.ujikokoh.com/
Client PT Indocement Tunggal Prakarsa Tbk
Agency Fortune Indonesia
Production Fortune Indonesia
Country Indonesia
Uploaded 20 August, 2014

Credits

Creative Director
Reza Ardiansyah
Creative
Fian Kurniawan
Creative
Ryan Riatno
Art Director
Luddy Gilang Prayogi
Copywriter
Septian Rio Renaldo
Account Director
Firzi Abidin
Account manager
Citra Ramadhani

Other credits

Account Executive : Vito Rusmardian

Social Media : Mihran Mubarak

Social Media : 9. Gito Barkah

Semen Tiga Roda: Arena Uji Kokoh

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Semen Tiga Roda: Arena Uji Kokoh

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