Oh Dawn: The Worst Idea Ever, Dude

Passion against the odds is the core premise in a new video campaign from Ford Denmark through dreamy and emotional footage it is a tale of entrepreneurial courage, unanchored reverie and the love of craftsmanship. The spot is called 'The Worst Idea Ever, Dude' created by Danish agency Very in collaboration with Danish surf brand Oh Dawn. The story unfolds in Copenhagen Denmark where we meet Mathias, Bo and Simon creators of Oh Dawn we learn about their struggles and passion, and dreams of building a surf brand in a country that has absolutely no waves and horrible weather. Through laughing bankers and absent business plans this story leaves you with a very clear notion: never quit on your dreams.