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Top 6: August 27th 2014
Integrated
National Neurological Institute: Alzheimer's News EditorsTop 6: August 27th 2014
Publicis Skopje were approached by the National Neurological Institute in order to create an Alzheimer's Disease Awareness Campaign. They briefed us about the disease and that many people thought that it's normal for older people to forget things so they ignored this early symptom…until they discover that it's too late.The results were astonishing. According to the Nielsen media research, the campaign reached 68% of the Macedonian population.
And the following month the number of the visits increased for 215%.
Media Director: Igor Celebic |
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