Radio Best: Outdoor that makes you move

The magic of music is that it instantly creates a response through dance. This was the premise in developing a new campaign for Best FM; to create a piece of communication that will engage people and reward them for playing along.
Using perspective illusions, the Best FM billboards designed by JANDL, Bratislava invite people to use typical dancing moves by shaking their heads up and down and from side to side. Only when doing these moves, the silhouettes of famous musicians become visible.