City of Cape Town: Help the homeless this winter

During winter, Cape Town is one of the coldest and wettest cities in South Africa. Which makes life hard for the 7 000 homeless people living on the streets. To keep this issue top of mind, the City of Cape Town via King James Cape Town created an initiative that generates awareness and support whenever the weather turns bad. A hydrophobic coating was applied over stencilled messages throughout the city. The stencil message is invisible in dry conditions, but when it begins to rain the waterproof surface repels the rainwater, creating the outline of our stencil messages.