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Web Film
P.ink: Molly Gets Her P.ink Tattoo
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Many organizations offer support for women battling breast cancer, but none address the fact that half of America's 2.6 million survivors are left with glaring reminders: mastectomy scars. To help these women regain the sense of control they’ve lost, we created P.ink, a social platform that's entirely self-supporting, focused on helping survivors heal from cancer by empowering them to change the meaning of their mastectomy scars through an unlikely avenue—tattoos.Agency CP+B
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