Savelovsky: Transformation

The Savelovsky Retail Centre in Moscow is famed for its wide choice on offer. The site unites stores for clothing, toys and electronics, meaning a new tablet is just a few steps away from a new suit. We have emphasized this feature in a vibrant advertising campaign taking the form of morphing, where iconographic items transform from one to another, demonstrating the short distance that shopper have to cover between goods in different categories.