Savelovsky: gift

In a metropolis the size of Moscow, home to more than 15 million people, the lead up to the New Year holiday generates enormous traffic jams and countless lost hours. In designing the outdoor advertisements for the Savelovsky Retail Centre we decided to focus on its key advantages: it is accessible to transport and offers a great diversity. Conveniently located on one of Moscow’s main ring roads, Savelovsky offers New Year gifts for all the family, from appliances and clothes, to children’s toys. All this transforms the centre into a major transport hub for Moscow.Agency: Media - Storm Russia