TV ad: Elites’s Chocolate Cow: Cow Chocolate

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Contrary to what one could assume, when you are 80 there are still many things left to celebrate. In celebration of ‘Cow Chocolate’ 80th anniversary, the ‘Elite Confectionery Company’ decided, rather than celebrating its chocolate’s 80th birthday on its own, to surprise consumers who were born with it and grew up on it. The people who rarely get airtime in commercials - 80 year olds.

Category Confectionery & snacks
Client Elites’s Chocolate
Agency BBR Saatchi & Saatchi, Tel Aviv
Production P.O.V.
Country Israel
Uploaded 11 September, 2014

Credits

Director
Guy Michael
Executive Creative Director
Nadav Pressman
Creative Director
Amir Ariely
Art Director
Aia Kujnitzky
Copywriter
Eran (Shushu) Spanier
Copywriter
Tomer Gidron
Chief Executive Officer
yossi lubaton

Other credits

V.P Group Account Head: Maya Salomon

Account Supervisor: Yogev Atoon

Account Executive: Shirel Moshe

V.P Production & Content: Dorit Gvili

Production manager: Bosmat Marmarely

Head of Strategic Planning: Shai Nissenboim

Planning Supervisor: Roni Arison

Strategic Planning: Lora Goichman

Elite General manager, Fun & Indulgence Division: Eyal Dror

Elite Chocolate & Pastry Marketing director: Shay Haguel

Elite Chocolate category manager: Hila Elad

Elite Digital manager: Limor Barnea

Elite Brand Manager, Chocolate: Idit Maor

Elites’s Chocolate Cow: Cow Chocolate

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Elites’s Chocolate Cow: Cow Chocolate

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