Experiential
Cow Chocolate: The Birthday ChocolatesThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
So how do you celebrate a brand's 80 years of existence?
You could boast. You could create a retrospective movie of your highest achievements OR You could celebrate with your consumers. That's exactly what the ‘Elite Confectionery Company’ decided to do. For its ‘Cow Chocolate’ brand's 80th anniversary the company . released a special edition packaging of its chocolate bar. The chocolate bars all had numbers on them ranging from 1 to 80 – so no matter how old you were, if it was your birthday you'd have a funky way to join in the fun and celebrate.
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