Volkswagen UK is launching the final instalment, "Chase", part of its campaign to promote its long-standing support of independent cinemas throughout the UK.
The series of films, … read morecreated by adam&eveDDB, sees the brand move away from its ‘See film differently” platform of the past few years, with the new line “Made for real life, not the movies”.
It comes from the simple observation that although Volkswagen cars may be great for the needs of everyday life, they wouldn’t be great cars to have in action movies, because of the safety technology they are equipped with.
Written by Nikki Lindman and Toby Brewer, directed by Hollywood movie director Paul W.S. Anderson at MOB Films, the films - Bus, Chase and Explosion - each portray classic action movie storylines. However, rather than featuring the typical action movie cars, Volkswagen cars star at the centre of each film.
The drama quickly unravels, thanks to various safety features, turning the films from high-action and high-drama films, to anti-action films rather quickly.
Communications Manager at Volkswagen UK, Silke Anderson, said: “We challenged adam&eveDDB to make our cars the centre of our long running cinema idents, which they did and more. We’re sure that the public will like ‘Made for real life' as we much as we do.”
Jeremy Craigen, Executive Creative Director of Volkswagen, adam&eveDDB, said “After years of the successful “See film differently” campaign, we were asked to find a closer way to link Volkswagen and their support of independent cinemas. “Made for real life” does that brilliantly, and still keeps the creative bar as high (or even higher) as before."
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