Grey London has unveiled its first work for Volvo Car Group: a beautifully-shot, highly sensory film urging the viewer to 'seek feeling' a dramatisation of Volvo’s human-centric … read moreethos. The quietly epic film a global TV campaign for Volvo's existing XC60 model is a shift in tone for the car manufacturer. Moving the brand into a more premium space, it introduces some of the pillars that will underpin its revamped brand positioning: ambition, simplicity, authenticity, Swedishness, and the same level of design quality and craft that goes into its cars. It represents a stylistic prologue to what is to come from the Volvo Kreativ Studio, including a high-profile, multi-faceted campaign for the launch of Volvo’s revolutionary flagship model XC90.
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