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Top 6: October 15th 2014
Web Film
Dove: Dove: LegacyTop 6: October 15th 2014
More than ten years ago Dove started a groundbreaking conversation about real beauty in an effort to create a world where beauty is a source of confidence, not anxiety. The global beauty brand believes that everyone can make a positive impact on a girl's self-esteem; in fact, Dove research has shown that when girls have a positive role model, they are less likely to let anxieties about their looks hold them back. In addition to the film, produced by Webber Represents, and a social media push asking women who they #FeelBeautifulFor, the brand is partnering with experts to offer free self-esteem-boosting resources both online and at workshops.Agency Ogilvy Paris & London
Andrew Mellen, Bruna Gonzalez, Bertrand Terrolle, |
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