Samsung: The Talking Fridge

How does introduce Samsung's latest fridge the T9000 Premium Refrigerator – in stores in a way that breaks from the clutter? More pointedly, how do we create a non-intrusive, personalised experience for shoppers? So they may feel comfortable exploring the new fridge at their own time, and without the need for pesky sales people The Samsung Talking Fridge: A fridge with the gift of the gab.We placed a brand new T9000 refrigerator in-store, and installed motion sensors inside. Upon sensing movement in any of the interior compartments, the sensors activate a voice playback that talks the shopper through the fridge's individual features and benefits. Shoppers can take their time to open, drag, close and interact with any part of the fridge, while a mobile app provides more information about the product. No pushy sales talk. No pressure. It's a fresh, fun, and highly interactive way to discover a fridge so good, it sells itself. Literally.