Nissan: Chase The Thrill

Visitors to the Paris Motorshow can get a hit of pure adrenalin thanks to ‘Chase the Thrill’, an innovative virtual reality experience from Nissan.In ‘Chase the Thrill’, visitors become a rollerblading android chasing a Nissan Juke in a virtual city, thanks to the immersive Oculus Rift DK2 virtual reality headset. A special treadmill allows them to literally power themselves through the virtual environment with the motion of their own legs. As their avatar leaps from building to building, slides under obstacles and grinds down a crane at high speed to keep up with the Juke, the user gets an incredible sensation of immersion and movement that has to be felt to be believed. ‘Chase the Thrill’ was developed by D2NA/DigitasLBi France, Nissan’s digital marketing agency, in collaboration with London-based production company UNIT9's VR studio,