Australian and New Zealand fashion label Glassons are relaunching their brand with a new advertising campaign via recently appointed creative agency JOY. The campaign consists of a
… read more60 second cinema and television commercial, OOH, print, in store retail posters and a series of in store content projections.
The attitude of Glassons – 'Made Of Here' – has been largely shaped by the attitude of Australia and New Zealand. It is bold. It is fearless. And it is comfortable taking on the world and punching well above its weight.
The campaign launch coincided with the opening of the new Glassons Bondi store on Saturday.
read less...Brand Photography
The Pool Collective
Photographer: Simon Harsent
Managing Director: Cameron Gray
Producer: Petrea Lambert
Style Director: Elle Packham
Hair and make-up: Andrea Black
Retouching: Cream Studios
Retail Photography
The Kitchen Creative
Photographer: Simon Lekias
Managing Director / Producer: Shannon Stoddart
Style Director: Elle Packham
Hair and make-up: Andrea Black
Retouching: Capture Lab
Glassons
CEO: Graeme Popplewell
Project Leader: Anna Murray
Behind the Scenes Videographer: Lula Cucchiara
