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Glassons: Made of Here / retail / shot 4
Australian and New Zealand fashion label Glassons are relaunching their brand with a new advertising campaign via recently appointed creative agency JOY. The campaign consists of a 60 second cinema and television commercial, OOH, print, in store retail posters and a series of in store content projections.
The attitude of Glassons – 'Made Of Here' – has been largely shaped by the attitude of Australia and New Zealand. It is bold. It is fearless. And it is comfortable taking on the world and punching well above its weight. The campaign launch coincided with the opening of the new Glassons Bondi store on Saturday.
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