YouTube: Slow Mo Guys

Park Village and Able&Baker's Jack Driscoll directs the new campaign for YouTube, created by adam&eveDDB. The user generated content platform is using a host of its top channels as part of the campaign, with The Slow Mo Guys taking the lead. The Slow Mo Guys, consisting of Gavin Free and Daniel Gruchy, is one of YouTube's top channels, garnering over 4 million subscribers and over 432 million views. The duo specialise in shooting objects in extreme slow-motion using digital high-speed cameras. The 30' TVC is part of YouTube’s wider campaign, which targets TV, print media and billboards. As well as The Slow Mo Guys, the campaign will also draw attention to the Vice News and Zoella channels. Whilst the channels are a hit amongst young people, YouTube's campaign intends to raise the profile of the online stars to an older audience.