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Top 6: November 26th 2014
Ambient
Plan Finland: Proud Sponsors of DreamsTop 6: November 26th 2014
Most of the charity advertising looks the same, Hasan, Helsinki wanted to make things differently and praise hope to those who make good things happen:the donors. We asked kids in developing countries what their dreams are and presented those on the digital screens in one of the biggest malls in Finland. We asked people to donate by the donation box to become sponsors. A donation activates a camera sensor to take a picture of the donors and they became part of our digital screen and the advertising all over the mall.
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