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Toyota: Fun Chain

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Toyota Marketing Japan started a project in February 2014 called ʻ'Driving Kids with Toyotaʼ' aiming to deliver the joy and excitement of driving a car for young generation. Via SIX Inc Tokyo, a new stage of the campaign ʻ'Toyota Fun Chainʼ' has been launched today. The key aspect of this PV is the Rube Goldberg machine crafted originally at a huge parking garage in Japan. Toyota sports cars drive up the site with extreme driving technics, synergizing with each machine tricks. The PV shows how fun it is to have a life with cars involved in daily life.
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Cameraman: Toyotaro Shigemori (Glassloft)

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