TV ad: Lexus: This Is The New Lexus

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The wraps have come off the new Lexus brand positioning with the launch of the NX crossover model via M&C Saatchi's first brand campaign for the luxury car marque. The 'This is the New Lexus' campaign centres on 'progressive new luxury, leaving old luxury behind' in the first of a number of model launches to target a new and younger audience.